Printable template

Trust & Credibility Audit

Business: [Business name]

Website: [Website address]

Audit date: [Date]

Trust Score: [Score]/100

Executive Summary

[Whether a first-time visitor has enough proof to trust the business.]

Findings

1. [Finding]
   Current Situation: [What was found]
   Evidence: [Proof/policy/contact/review/security signal]
   Evidence Confidence: [Confirmed/Partial/Unavailable]
   Business Impact: [Why it affects trust]
   Risk if Ignored: [Risk]
   Recommended Solution: [Fix]
   Expected Benefit: [Benefit]
   Priority: [Priority]
   Estimated Effort: [Effort]

Quick Wins

1. [Fast trust improvement]

30-Day Action Plan

1. Week 1: [Fix missing contact/policy proof]
2. Week 2: [Improve reviews/testimonials]
3. Week 3: [Strengthen about/team/social proof]
4. Week 4: [Retest trust path]

Final Recommendation

[Priority trust decision.]