Printable template
Paid Ads Readiness Audit
Business: [Business name]
Website: [Website address]
Campaign page: [Landing page URL]
Ad channel: [Google, Meta, LinkedIn, or other]
Audit date: [Date]
Paid Ads Readiness Score: [Score]/100
Executive Summary
[Whether the business is ready to buy traffic without avoidable budget leakage.]
Score Breakdown
| Landing page quality | 10 | [ ] | [Evidence] | [Business impact] | [Recommendation] |
| Offer clarity and message consistency | 15 | [ ] | [Evidence] | [Business impact] | [Recommendation] |
| CTA strength and lead capture readiness | 15 | [ ] | [Evidence] | [Business impact] | [Recommendation] |
| Trust signals before paid click decision | 10 | [ ] | [Evidence] | [Business impact] | [Recommendation] |
| Mobile readiness and speed risk | 15 | [ ] | [Evidence] | [Business impact] | [Recommendation] |
| Tracking readiness | 15 | [ ] | [Evidence] | [Business impact] | [Recommendation] |
| Thank-you page and conversion flow | 10 | [ ] | [Evidence] | [Business impact] | [Recommendation] |
| Form quality and contact options | 5 | [ ] | [Evidence] | [Business impact] | [Recommendation] |
| Budget leakage risk control | 5 | [ ] | [Evidence] | [Business impact] | [Recommendation] |
Evidence Standard
Every finding must include Weight, Score, Evidence, Business Impact, Recommendation, Priority, Estimated Effort, Expected Benefit, and Evidence Confidence.
Critical Issues
[Problems most likely to waste ad budget before launch.]
High Priority
[Landing page, offer, tracking, form, or conversion-flow gaps.]
Quick Wins
[Low-effort corrections before buying traffic.]
30-Day Action Plan
[Week-by-week pre-campaign readiness plan.]
Final Recommendation
[Whether the page is ready for paid traffic, and what must be fixed first.]