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Online Reviews & Reputation Audit

Business: [Business name]

Website: [Website address]

Review platforms checked: [Google, Trustpilot, Yelp, ConsumerAffairs, TripAdvisor, Facebook, industry platforms]

Audit date: [Date]

Reputation Score: [Score]/100

Executive Summary

[Whether public reviews help or hurt customer confidence before enquiry, booking, purchase, or visit.]

Score Breakdown

Overall review rating	15	[ ]	[Finding]	[Evidence]	[Business impact]	[Recommendation]
Review volume	10	[ ]	[Finding]	[Evidence]	[Business impact]	[Recommendation]
Review recency and frequency	15	[ ]	[Finding]	[Evidence]	[Business impact]	[Recommendation]
Positive and negative sentiment	15	[ ]	[Finding]	[Evidence]	[Business impact]	[Recommendation]
Owner response rate and quality	15	[ ]	[Finding]	[Evidence]	[Business impact]	[Recommendation]
Unanswered reviews and escalation risk	10	[ ]	[Finding]	[Evidence]	[Business impact]	[Recommendation]
Review platform coverage	10	[ ]	[Finding]	[Evidence]	[Business impact]	[Recommendation]
Reputation consistency and fake-review indicators	10	[ ]	[Finding]	[Evidence]	[Business impact]	[Recommendation]

Evidence Standard

Every finding must include Score, Weight, Finding, Evidence, Business Impact, Recommendation, Priority, Estimated Effort, Expected Benefit, and Evidence Confidence.

Critical Issues

[Public review risks most likely to make a customer hesitate.]

High Priority

[Rating, response, sentiment, or platform coverage gaps.]

Medium Priority

[Improvements that strengthen ongoing reputation management.]

Quick Wins

[Low-effort actions such as replying to recent unresolved reviews or adding a review request process.]

30-Day Action Plan

[Week-by-week plan for review response, review generation, platform cleanup, and monitoring.]

Final Recommendation

[Whether public reputation is ready to support customer trust, and what should be fixed first.]