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Local Listings & NAP Consistency Audit

Business: [Business name]

Website: [Website address]

Primary location: [Address]

Directories checked: [Google, Apple Maps, Bing, Yelp, Facebook, TripAdvisor, Yahoo, industry directories]

Audit date: [Date]

NAP Consistency Score: [Score]/100

Executive Summary

[Whether public listings show consistent business identity, contact details, map information, hours, and category signals.]

Score Breakdown

Name consistency	10	[ ]	[Evidence]	[Business impact]	[Recommendation]
Address consistency	15	[ ]	[Evidence]	[Business impact]	[Recommendation]
Phone consistency	15	[ ]	[Evidence]	[Business impact]	[Recommendation]
Website URL consistency	10	[ ]	[Evidence]	[Business impact]	[Recommendation]
Business hours consistency	10	[ ]	[Evidence]	[Business impact]	[Recommendation]
Category consistency	10	[ ]	[Evidence]	[Business impact]	[Recommendation]
Map and citation accuracy	10	[ ]	[Evidence]	[Business impact]	[Recommendation]
Duplicate and missing listings	10	[ ]	[Evidence]	[Business impact]	[Recommendation]
Directory coverage and local trust signals	10	[ ]	[Evidence]	[Business impact]	[Recommendation]

Evidence Standard

Every finding must include Weight, Score, Evidence, Business Impact, Recommendation, Priority, Estimated Effort, Expected Benefit, and Evidence Confidence.

Critical Issues

[NAP or listing errors most likely to reduce calls, visits, directions, and local trust.]

High Priority

[Directory, map, category, or duplicate-listing problems.]

Quick Wins

[Low-effort corrections such as normalising phone format, fixing old URLs, or claiming missing listings.]

30-Day Action Plan

[Week-by-week listing cleanup, citation correction, and verification plan.]

Final Recommendation

[Whether local listing data is ready to support customer trust and local discovery.]