Printable template

LinkedIn Audit

Business: [Business name]

Website: [Website address]

LinkedIn profile or company page: [LinkedIn URL]

Audit date: [Date]

LinkedIn Trust Score: [Score]/100

Executive Summary

[Whether the LinkedIn presence helps a first-time B2B prospect understand the business, trust the people behind it, and take the next step.]

Score Breakdown

Profile or page clarity	15	[ ]	[Evidence]
Audience and offer relevance	15	[ ]	[Evidence]
Founder/team credibility	10	[ ]	[Evidence]
Company proof and authority	15	[ ]	[Evidence]
Content consistency and usefulness	15	[ ]	[Evidence]
CTA and enquiry path clarity	10	[ ]	[Evidence]
Website and LinkedIn alignment	10	[ ]	[Evidence]
Visual branding consistency	5	[ ]	[Evidence]
Evidence confidence and limitations	5	[ ]	[Evidence]

Evidence Standard

Every finding must include Current Situation, Evidence, Evidence Confidence, Business Impact, Risk if Ignored, Recommended Solution, Expected Benefit, Priority, and Estimated Effort.

Critical Issues

[Highest-priority LinkedIn trust or conversion blockers.]

High Priority

[Important proof, positioning, or CTA gaps.]

Medium Priority

[Improvements that support credibility and consistency.]

Quick Wins

[Low-effort changes that make the profile or company page easier to trust.]

30-Day Action Plan

[Week-by-week action plan for improving LinkedIn credibility and enquiry readiness.]

Final Recommendation

[Whether LinkedIn is ready to support prospect trust, and what to fix first.]