Printable template

GEO Audit

Business: [Business name]

Website: [Website address]

AI visibility goal: [Customer-provided goal]

Audit date: [Date]

Evidence reviewed: [Pages, entity signals, structured data, FAQs, proof, citations]

Executive Summary

[How clearly AI systems can understand the business, offer, audience, proof, and answer coverage.]

Audit Score

GEO Score: [Score]/100

AI Visibility Score: [Score]/100

CriterionWeightScoreEvidence
Entity clarity15[ ][Evidence]
Organization information12[ ][Evidence]
Structured data quality15[ ][Evidence]
Machine readability12[ ][Evidence]
AI readiness12[ ][Evidence]
Content structure10[ ][Evidence]
Citation readiness10[ ][Evidence]
E-E-A-T signals10[ ][Evidence]
Freshness and maintenance4[ ][Evidence]

Entity Analysis

[Business identity, category, services, audience, location, and official facts.]

Structured Data Analysis

[Schema findings, missing schema, validation limits, and machine-readable context.]

Critical Issues

  1. [Finding]
    Observation: [What was found]
    Evidence: [URL, page text, schema, heading, or source reference]
    Business Impact: [AI discoverability/citation impact]
    Recommendation: [Specific GEO fix]
    Priority: Critical
    Estimated Time to Fix: [Time]
    Estimated Effort: [Low/Medium/High]
    Expected Benefit: [Expected improvement]

High Priority Issues

  1. [Use the same evidence-based finding format.]

Medium Priority Issues

  1. [Use the same evidence-based finding format.]

Quick Wins

  1. [Fast AI readability or entity clarity improvement.]

AI Recommendations

  1. [Recommendation for AI readability, answer coverage, citations, or E-E-A-T.]

Priority Improvements

  1. [Highest-impact GEO improvement.]

30-Day Action Plan

  1. Week 1: [Clarify entity and core service facts]
  2. Week 2: [Add structured data and FAQs]
  3. Week 3: [Improve proof and citation-ready content]
  4. Week 4: [Review AI answer coverage]

Final Recommendation

[What to improve first for AI discoverability.]

Audit Limitations

Public-page GEO review only. AI citation and recommendation behaviour cannot be guaranteed.