Printable template
GEO Audit
Business: [Business name]
Website: [Website address]
AI visibility goal: [Customer-provided goal]
Audit date: [Date]
Evidence reviewed: [Pages, entity signals, structured data, FAQs, proof, citations]
Executive Summary
[How clearly AI systems can understand the business, offer, audience, proof, and answer coverage.]
Audit Score
GEO Score: [Score]/100
AI Visibility Score: [Score]/100
| Criterion | Weight | Score | Evidence |
|---|---|---|---|
| Entity clarity | 15 | [ ] | [Evidence] |
| Organization information | 12 | [ ] | [Evidence] |
| Structured data quality | 15 | [ ] | [Evidence] |
| Machine readability | 12 | [ ] | [Evidence] |
| AI readiness | 12 | [ ] | [Evidence] |
| Content structure | 10 | [ ] | [Evidence] |
| Citation readiness | 10 | [ ] | [Evidence] |
| E-E-A-T signals | 10 | [ ] | [Evidence] |
| Freshness and maintenance | 4 | [ ] | [Evidence] |
Entity Analysis
[Business identity, category, services, audience, location, and official facts.]
Structured Data Analysis
[Schema findings, missing schema, validation limits, and machine-readable context.]
Critical Issues
- [Finding]
Observation: [What was found]
Evidence: [URL, page text, schema, heading, or source reference]
Business Impact: [AI discoverability/citation impact]
Recommendation: [Specific GEO fix]
Priority: Critical
Estimated Time to Fix: [Time]
Estimated Effort: [Low/Medium/High]
Expected Benefit: [Expected improvement]
High Priority Issues
- [Use the same evidence-based finding format.]
Medium Priority Issues
- [Use the same evidence-based finding format.]
Quick Wins
- [Fast AI readability or entity clarity improvement.]
AI Recommendations
- [Recommendation for AI readability, answer coverage, citations, or E-E-A-T.]
Priority Improvements
- [Highest-impact GEO improvement.]
30-Day Action Plan
- Week 1: [Clarify entity and core service facts]
- Week 2: [Add structured data and FAQs]
- Week 3: [Improve proof and citation-ready content]
- Week 4: [Review AI answer coverage]
Final Recommendation
[What to improve first for AI discoverability.]
Audit Limitations
Public-page GEO review only. AI citation and recommendation behaviour cannot be guaranteed.