Printable template
Google Business Profile Audit
Business: [Business name]
GBP URL or location: [Google Business Profile details]
City/category: [Target city and primary category]
Audit date: [Date]
Evidence reviewed: [Profile fields, reviews, photos, categories, NAP, website, competitors if provided]
Executive Summary
[Overall local profile readiness, biggest visibility gaps, and first optimisation actions.]
Audit Score
GBP Score: [Score]/100
Local Visibility Score: [Score]/100
| Criterion | Weight | Score | Evidence |
|---|---|---|---|
| Profile completeness | 20 | [ ] | [Evidence] |
| Category accuracy | 15 | [ ] | [Evidence] |
| Reviews and rating quality | 20 | [ ] | [Evidence] |
| Photos and media | 10 | [ ] | [Evidence] |
| NAP consistency | 15 | [ ] | [Evidence] |
| Local optimisation | 15 | [ ] | [Evidence] |
| Conversion readiness | 5 | [ ] | [Evidence] |
Missing Optimisations
- [Missing optimisation]
Observation: [What was found]
Evidence: [Profile field, review signal, photo/category/NAP comparison, or screenshot reference]
Business Impact: [Local visibility/trust impact]
Recommendation: [Specific local optimisation]
Priority: [Critical/High/Medium/Low]
Estimated Time to Fix: [Time]
Estimated Effort: [Low/Medium/High]
Expected Benefit: [Expected improvement]
Critical Issues
- [Use the same evidence-based finding format.]
High Priority Issues
- [Use the same evidence-based finding format.]
Medium Priority Issues
- [Use the same evidence-based finding format.]
Quick Wins
- [Fast local visibility improvement with evidence and expected benefit.]
Action Plan
- [Prioritised local visibility action.]
30-Day Action Plan
- Week 1: [Fix completeness/NAP/category blockers]
- Week 2: [Improve services, photos, and profile content]
- Week 3: [Review responses and local proof]
- Week 4: [Recheck local visibility and conversion paths]
Final Recommendation
[What to improve first and whether ongoing local optimisation is needed.]
Audit Limitations
GBP scoring requires a specific profile or location. If the profile cannot be reliably identified, the report must state the limitation and avoid unsupported local visibility claims.