Printable template
Email Deliverability Audit
Business: [Business name]
Website: [Website address]
Sending domain: [Domain]
Audit date: [Date]
Email Deliverability Score: [Score]/100
Executive Summary
[Whether the business has enough public email authentication and sender trust evidence to support reliable customer communication.]
Score Breakdown
| SPF visibility and alignment | 15 | [ ] | [Evidence] |
| DKIM evidence availability | 15 | [ ] | [Evidence or limitation] |
| DMARC presence and policy quality | 20 | [ ] | [Evidence] |
| MX/domain email readiness | 10 | [ ] | [Evidence] |
| Sender identity and domain consistency | 15 | [ ] | [Evidence] |
| Reply path and contact trust | 10 | [ ] | [Evidence] |
| Email capture/privacy trust | 5 | [ ] | [Evidence] |
| Customer follow-up readiness | 5 | [ ] | [Evidence] |
| Risk explanation and next-step clarity | 5 | [ ] | [Evidence] |
Findings
- [Finding]
Current Situation: [What was found]
Evidence: [DNS/contact/header/platform proof or limitation]
Evidence Confidence: [Confirmed/Partial/Unavailable]
Business Impact: [Why it affects replies, proposals, invoices, or follow-up]
Risk if Ignored: [Risk]
Recommended Solution: [Fix]
Expected Benefit: [Benefit]
Priority: [Priority]
Estimated Effort: [Effort]
Quick Wins
- [Fast email trust improvement]
30-Day Action Plan
- Week 1: [Confirm sending domain and DNS evidence]
- Week 2: [Fix SPF/DKIM/DMARC basics]
- Week 3: [Improve sender identity and reply trust]
- Week 4: [Retest and monitor customer replies]
Final Recommendation
[Priority email deliverability decision.]