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Content Gap & Buyer Questions Audit

Business: [Business name]

Website: [Website address]

Primary offer: [Offer or service]

Target buyer: [Buyer type]

Audit date: [Date]

Buyer Readiness Score: [Score]/100

Executive Summary

[Whether the website answers enough buyer questions to support trust, confidence, and contact decisions.]

Score Breakdown

Clear value proposition	10	[ ]	[Evidence]	[Business impact]	[Recommendation]
Product/service explanation	10	[ ]	[Evidence]	[Business impact]	[Recommendation]
Pricing transparency	10	[ ]	[Evidence]	[Business impact]	[Recommendation]
FAQ and objection handling	15	[ ]	[Evidence]	[Business impact]	[Recommendation]
Process and buying guidance	10	[ ]	[Evidence]	[Business impact]	[Recommendation]
Trust-building content	15	[ ]	[Evidence]	[Business impact]	[Recommendation]
Proof: case studies, testimonials, examples	10	[ ]	[Evidence]	[Business impact]	[Recommendation]
Comparison and buying education	10	[ ]	[Evidence]	[Business impact]	[Recommendation]
Information hierarchy and contact guidance	10	[ ]	[Evidence]	[Business impact]	[Recommendation]

Evidence Standard

Every finding must include Weight, Score, Evidence, Business Impact, Recommendation, Priority, Estimated Effort, Expected Benefit, and Evidence Confidence.

Critical Issues

[Missing buyer information most likely to cause hesitation.]

High Priority

[Content gaps affecting pricing, proof, process, trust, or objections.]

Quick Wins

[Low-effort content improvements that answer buyer questions quickly.]

30-Day Action Plan

[Week-by-week plan to close the most important buyer information gaps.]

Final Recommendation

[Whether the website content is ready to support buyer confidence and contact decisions.]