Printable template

Brand Consistency Audit

Business: [Business name]

Website: [Website address]

Public touchpoints reviewed: [Homepage, about, contact, social profiles, emails, brand assets]

Audit date: [Date]

Brand Consistency Score: [Score]/100

Boundary: This audit reviews consistency and recognizability, not subjective design taste.

Executive Summary

[Whether the business presents a consistent and recognizable brand across public touchpoints.]

Score Breakdown

Logo and name consistency10[ ][Evidence][Business impact][Recommendation]
Brand color consistency10[ ][Evidence][Business impact][Recommendation]
Typography and layout consistency8[ ][Evidence][Business impact][Recommendation]
Messaging consistency12[ ][Evidence][Business impact][Recommendation]
Tone of voice consistency10[ ][Evidence][Business impact][Recommendation]
Homepage branding clarity10[ ][Evidence][Business impact][Recommendation]
About and contact page consistency10[ ][Evidence][Business impact][Recommendation]
Social profile consistency10[ ][Evidence][Business impact][Recommendation]
Email/public communication branding5[ ][Evidence][Business impact][Recommendation]
Visual identity consistency7[ ][Evidence][Business impact][Recommendation]
CTA consistency5[ ][Evidence][Business impact][Recommendation]
Overall brand coherence3[ ][Evidence][Business impact][Recommendation]

Evidence Standard

Every finding must include Weight, Score, Evidence, Business Impact, Recommendation, Priority, Estimated Effort, Expected Benefit, and Evidence Confidence.

Critical Issues

[Brand inconsistencies most likely to reduce recognition, trust, or customer clarity.]

High Priority

[Logo, color, naming, messaging, tone, social, or CTA inconsistencies.]

Quick Wins

[Low-effort improvements to make the brand feel more coherent.]

30-Day Action Plan

[Week-by-week brand consistency improvement plan.]

Final Recommendation

[Whether the business presents a consistent enough brand to be easily recognized and remembered.]