Printable template

Website Enquiry Audit

Business: [Business name]

Website: [Website address]

Audit date: [Date]

Customer goal: [Primary enquiry goal]

Evidence reviewed: [Pages, forms, CTAs, contact paths, mobile views]

Executive Summary

[Overall enquiry readiness assessment, top blockers, and the first action to take.]

Audit Score

Website Enquiry Score: [Score]/100

CriterionWeightScoreNotes
Offer clarity15[ ][Evidence]
Primary CTA visibility15[ ][Evidence]
Contact path friction15[ ][Evidence]
Trust signals15[ ][Evidence]
Mobile enquiry experience15[ ][Evidence]
Page structure and scanability10[ ][Evidence]
Buyer question coverage10[ ][Evidence]
Follow-up readiness5[ ][Evidence]

Critical Issues

  1. [Finding]
    Observation: [What was seen]
    Evidence: [Specific page, element, or screenshot reference]
    Business Impact: [Why this affects enquiries]
    Recommendation: [Specific fix]
    Priority: Critical
    Estimated Time to Fix: [Time]
    Estimated Effort: [Low/Medium/High]
    Expected Benefit: [Expected improvement]

High Priority Issues

  1. [Use the same evidence-based finding format.]

Medium Priority Issues

  1. [Use the same evidence-based finding format.]

Quick Wins

  1. [Low-effort improvement with evidence and expected benefit.]

30-Day Action Plan

  1. Week 1: [Fix critical blockers and quick wins]
  2. Week 2: [Improve CTA/contact path and trust signals]
  3. Week 3: [Improve buyer question coverage and mobile flow]
  4. Week 4: [Review enquiry path and prepare next improvements]

Recommended Order

  1. [Highest priority action]
  2. [Second priority action]
  3. [Third priority action]

Suggested Headlines

  1. [Headline option]
  2. [Headline option]
  3. [Headline option]

Suggested Calls to Action

  1. [CTA option]
  2. [CTA option]
  3. [CTA option]

Final Recommendation

[What to fix first, what can wait, and whether the Rs.999 Action Plan is recommended.]

Audit Limitations

Public website review only. No admin access, analytics, CRM, Search Console, private enquiry data, or guaranteed enquiry/revenue outcome was used.